BCH Digital Successfully Delivers One of the UK’s Largest Trade Union SMS Campaigns

In today’s fast-paced world, communication is everything. For organisations with large memberships, the ability to deliver timely, reliable, and high-volume messaging can make the difference. At BCH Digital, we take pride in delivering reliable, high-volume communications that keep organisations connected with the people who matter most. 

Recently, we had the privilege of supporting one of the UK’s largest Trade Unions with a landmark SMS campaign. 

This campaign wasn’t just about sending messages. It was about ensuring millions of members received critical information ahead of an election ballot, without disruption, and the results speak for themselves. 

1.4 million Members Reached in Under 8 Hours 

The Union needed to communicate with over 1.4 million members, all within a tight 8-hour delivery window. Timing was crucial: members had to receive information in advance of the ballot to ensure transparency, participation, and confidence in the process. 

Thanks to our robust messaging infrastructure, and strategically distributed routing, we were able to process and deliver the entire campaign seamlessly – without interruption or delay. 

Multi-Carrier Routing Ensured Speed and Stability 

One of the defining features of this campaign’s success was our extensive network of carrier connection. By distributing traffic across multiple carrier connections, we ensured:  

• Exceptional throughput even during peak demand 

• Consistent delivery at massive scale 

• Network stability under heavy load 

• Uninterrupted service for all other customers during the campaign 

This approach allowed us to meet the Union’s strict delivery window while guaranteeing that day-to-day customer messaging traffic flowed as normal. 

High-Volume Messaging Without Compromise 

Large-scale communication often comes with risks: delays, bottlenecks, or compromised reliability. But we believe organisations should never have to choose between speed and stability or compromise on reliability or customer experience. 

This campaign is a powerful example of how our infrastructure is purpose-built for organisations requiring high-volume messaging. Whether it’s election ballots, urgent notifications, marketing campaigns, or operational updates, our platform is designed to deliver at scale, without compromise. 

A Trusted Partner for Large-Scale Communication 

Supporting the Union at such a pivotal moment was more than just a technical achievement; it was a demonstration of trust. Organisations turn to BCH Digital when the stakes are high because they know we deliver. 

As more organisations seek fast, dependable, and secure messaging solutions, we continue to set the standard for what large-scale communication should look like. 

If your organisation is preparing for a major campaign, whether it’s an election, a nationwide announcement, or a large-scale marketing initiative, BCH Digital is here to help you deliver with precision and confidence.  

Discover how BCH Digital’s high-volume SMS solutions can empower your next campaign. Contact us today to learn more about how we can help you connect with the people who matter most.