PhonepayPlus (formally known as ICSTIS) is the regulatory body responsible for ensuring that all premium rate charged telecommunications services adhere to current legislation. They have the jurisdiction to assess content, promotion and the overall operation of premium rate campaigns. Their role is to protect consumers and investigate any complaints to make sure that all media campaigns comply with the PhonepayPlus code of conduct.

Live entertainment services require a license in order to operate legally. Help lines and gambling services require prior permission before they can operate. Strict advertising regulations mean that clear and accurate pricing information is clearly communicated in any advertising medium.

At BCH Digital we have the expertise and extensive experience to guide you through industry legislation to ensure that your Premium Rate campaign complies with the standards set by PhonepayPlus. Your account manager will assist you with license applications and ensure that your campaign meets all necessary criterions.

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