Marketing | AdMeter

The Company

AdMeter was set up in 2004 with the aim of providing businesses with a monitoring tool for telephone enquiries, thus enabling businesses to analyse the success and cost effectiveness of chosen marketing and advertising campaigns.

AdMeter is aimed at companies who use direct response as a key enquiry generator, and can be successfully used in any form of advertising media, PR or marketing literature to track and manage the calls they receive.

The Problem

AdMeter required access to a large selection of memorable non-geographic and area call telephone numbers with corresponding real-time access to detailed call logs and statistics, but without the financial outlay of an in-house Hardware system. It was essential for AdMeter to be able to use this data to convert into user friendly charts and figures for its clients' Sales, Marketing and Advertising Departments.

The Solution

BCH provisioned hundreds of memorable non-geographical and local call numbers for AdMeter to offer to clients. By deploying one of BCH's Hosted IVR Solutions to these numbers, either One to One and One to Many Number Translation, it allowed AdMeter to offer clients an intelligent call handling solution with instant 24/7 web based access to call logs and statistics.

From these reports, AdMeter's clients have instant access to numbers of calls received, when the calls were made, how long calls lasted and can be notified of missed calls immediately (ensuring calls are returned before the caller has the chance to redial a competitor).

AdMeter translates the figures into charts, graphs and % statistics, plus corresponding advertising spend and value, providing clients with important analysis of advertising and campaign successes and their cost effectiveness.

Businesses such as Ford, Propertyfinder.com and Sytner Group use AdMeter to give them instant access and control of Sales figures, Departments and Campaign success rates allowing them to act instantly when needed.

Graham Pollard, AdMeter: "BCH were able to give AdMeter the flexibility of service, and volume of telephone lines needed to enable AdMeter to expand its offering. The service they provide has enabled us to set up a working model which has acted as a spring board to growing our business overseas, in particular America, Europe and South Africa. The team are a pleasure to work with and always at hand for any questions or advice on how to enhance our service."

BCH Hosted IVR Solutions used: One to One and One to Many (Number Translation)